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Delivers Unparalleled News, Analysis, Research and Product Information
Technical Expertise and Emerging Trends for the Collision Repair Industry
Strategies for Running Successful Collision Repair Businesses
Providing Real-World Technical Information and Service/Repair Solutions
Advanced Training to Expand Skills and Keep Pace With Industry Trends
News, Research, and Market Trend Analysis for Tire Center Professionals
Expertise and Know-How for Quick Lube and Fast Maintenance Businesses
Increasing Shop Productivity with the Latest on Tools and Equipment
Tool Distributor’s Go-To Source in the Automotive Aftermarket
Insights and Business Strategies for Auto Care Centers
Tool and Equipment Information, Training and Technology Trends
Delivers Unparalleled News, Analysis, Research and Product Information to the Automotive Aftermarket
Forging powerful connections between buyers and sellers in the transportation industry.
Empowering Collision Repair Professionals with Advanced Expertise
Reach Owners, Operators, Managers, Estimators, and Technicians
Media Tools
Special Opportunities
Every Month | New Products |
Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue. Click here to view an example.
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March June |
Advertorial |
Showcase detailed content about your product or company next to your ad in the March or June issues of ABRN. Click here to view an example.
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September | Best Repair Planner Estimator/Award |
The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today. This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry. As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2024 issue and live recognition at the 2024 SEMA Show. Click here to learn about sponsorship opportunities. Click here to view an example.
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November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities. |
Strategies for Running Successful Collision Repair Businesses
Reach Collision Shop Owners and Operators
Media Tools
Special Opportunities
Monthly | Collision Cast Podcast |
The CollisionCast Podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive. Click here to learn about sponsorship opportunities. |
Monthly | FenderBender Executive Interview Series |
The FenderBender Executive Interview Series is a monthly online Q&A featuring perspectives from C-level executives at leading vendors within the collision repair industry on topics including OEM certifications, ADAS advancements, product and technology enhancements, news trends, and more. Click here to learn about sponsorship opportunities. |
April | Brand Insight Study |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example. |
April | MSO Report |
A semiannual opportunity to put your brand in front of the biggest, most influential collision repairers in the country. Click here to view an example. |
July | Industry Intelligence |
Become a thought leader aligning with current trends, statistics, data and content shaping the industry. Click here to view an example.
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August | MSO Report |
A semiannual opportunity to put your brand in front of the biggest, most influential collision repairers in the country. Click here to view an example.
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August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative Click here to view an example.
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September | FenderBender Award |
Tie your brand to the biggest feature of the year honoring the leading shop owner or executive in collision repair Click here to view an example. |
October | Ultimate Collision Repair Shop |
The Ultimate Collision Repair Shop (UCRS) is designed to highlight the best-of-the-best products, services, tools and equipment that all shop operators must have to run the most efficient, profitable, and successful shop possible. Click here to view an example.
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October | SEMA Show Preview |
Strategically timed in October, FenderBender’s 2024 SEMA Show Preview helps drive awareness and foot traffic for participating advertisers. A directory of featured and must-see exhibitors is included in this special section that highlights the SEMA Show. Click here to view an example. |
September | Best Repair Planner/Estimator Award |
The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today. This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry. As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2024 issue and live recognition at the 2024 SEMA Show. Click here to learn about sponsorship opportunities. Click here to view an example.
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November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities. |
Advancing the Automotive Service Professional
Reach Owners, Executives, Managers, Foremen, Mechanics, and Technicians
Media Tools
Special Opportunities
Every Month | New Products |
Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue. Click here to view an example.
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February | Advertorial |
Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age. Click here to view an example.
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April | Best Young Tech |
Now in its fifth year, the Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop. As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience. Click here to learn about sponsorship opportunities.
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June | Advertorial |
Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age. Click here to view an example.
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August | Ad Insight Study | The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. |
September | Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines. Click here to learn about sponsorship opportunities. Click here to view an example. |
Help Shop Owners and Technicians Expand Their Technical Skills
Media Tools
Special Opportunities
Private Branding & Content Licensing |
Take advantage of our content to build out your LMS platform or to private label the ASE Study Guides for your brand. Our content licensing opportunities shared by Brand Manager James Hwang are vast and can be developed to fit your needs. » Utilize our content to build out your LMS platform » Private label the ASE Study Guides for your brand » Vast content licensing opportunities can be developed to fit your needs |
Shipping Inserts |
Send your company’s products or services directly to a qualified and engaged audience of professional technicians alongside our ASE Study Guides. » Deliver your promotional materials directly to professional technicians » Insert your promo pieces or catalogs into our study guide shipments |
Webinars & On-Demand Training |
Our technical editors and valued partners regularly produce training programs that surpass anything offered by our competitors, both in quality and viewership. In 2024, we will continue our long-standing partnership with Technicians Service Training (TST) to deliver best-in-class technical webinars. Sponsorships here get your products and brands prime real estate with key customers. » Technical and management related training programs produced monthly » Sponsor to get your products and brands prime real estate with key customers Click here to learn about sponsorship opportunities. Click here to view an example. |
LMS Website |
ASE Study Guides and Top Training Reach Your Target Audience. Our resources establish credibility and influence prospects. Develop thought leadership and cultivate new relationships. » Position your business as a training instructor » Share technical information featuring your team Click here to view an example. |
ASE Study Guides |
Updated annually to keep pace with testing criteria, we produce more than 40 ASE Study Guides, edited by ASE Master Technicians and designed to help thousands of professionals prepare for and pass their tests. Insert your ads into these leading training products to reach your intended customers. » 40+ ASE Study Guides produced annually, edited by ASE Master Technicians » Advertise in these leading training products to reach your intended customers Click here to learn about sponsorship opportunities. Click here to view an example. |
The Premier Source of News, Research, and Market Trend Analysis
Reach Tire Center Owners, Managers, Sales, and Technicians
Media Tools
Click here to view Modern Tire Dealer’s media kit.
Click here to view Modern Tire Dealer’s editorial calendar.
Click here to view Modern Tire Dealer’s audience engagement report.
Click here to view our in-market video opportunities.
Click here to view brand website.
Click here to view marketing site.
Special Opportunities
Monthly | The Modern Tire Dealer Show Podcast |
The Modern Tire Dealer Show is a bi-weekly look at the tire industry with special attention to the independent tire dealer through interviews, conversations and analysis from industry leaders and the staff of Modern Tire Dealer magazine, including editor Mike Manges and managing editor Joy Kopcha. Sponsors of The Modern Tire Dealer Show benefit from an exclusive 30-second ad read throughout a variety of channels along with audio recognition on each episode. Click here to learn about sponsorship opportunities. Click here to view an example.
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January | Modern Tire Dealer 58th Annual Facts Issue |
Start the year out with our annual FACTS Issue, complete with industry statistics on all the major findings from the year prior. This important issue of Modern Tire Dealer becomes a leading resource for readers throughout the year. Click here to view an example. |
February April June August October December |
Commercial Tire Dealer™ |
Commercial Tire Dealer™ is an exclusive section that appears six times per year within Modern Tire Dealer. Established in 1990, MTD was the first publication to produce content designed to meet the needs of dealers on the commercial side of the business. Click here to view an example. |
September | MTD Tire Dealer of the Year |
The Tire Dealer of the Year Award by Modern Tire Dealer honors one exceptional tire dealer annually. Nominate a deserving tire dealer today and celebrate their contributions to the industry. This award highlights the achievements of tire dealers who have significantly impacted the industry, inspiring others to excel. As a sponsor, gain visibility and support a respected recognition program. The winner is featured on the cover of MTD’s September issue, and their favorite charity receives a $1,000 donation from MTD. Click here to view an example.
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November | On The Rise Award |
The MTD On the Rise Award celebrates the new generation of leaders shaping the future of independent tire dealers. Recognize young men and women who are driving innovation in product development, sales, and service by nominating them today. This award highlights the impact of emerging leaders, showcasing their contributions to advancing the tire industry in the fast-paced 21st century, and inspiring others to follow their lead. Reach a targeted audience of independent tire dealers and gain exposure through Modern Tire Dealer’s extensive promotional efforts across multiple channels. Click here to nominate.
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Exclusively Serving Quick Lube and Fast Maintenance Business Owners and Operators
Reach Owners, Presidents, Managers, and Service Writers
Media Tools
Special Opportunities
February |
Guides to Programs/ Franchises |
The industry’s most comprehensive guide highlighting the benefits, advantages and resources of the top quick lube chains throughout the country. Click here to view an example.
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April | Brand Insight Study |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example.
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May | Specialty Motor Oil Guide |
Be at the forefront of the oil market aligning with the most detailed list of specialty motor oils available today. Click here to view an example.
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July | TOPS in the Industry |
Generate huge exposure through NOLN’s annual ranking of rooftop locations and revenue among the country’s top quick lube chains. Click here to view an example.
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July | Operator Survey Package |
Become a thought leader aligning with current trends, statistics, data and content shaping the industry. Click here to view an example.
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August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. Click here to view an example. |
September | NOLN Operator of the Year Award |
The NOLN Operator of the Year Award recognizes outstanding shop owners in the quick maintenance industry who excel in customer service, team leadership, and business management. Nominate a deserving professional today and celebrate their dedication to excellence. This prestigious award highlights the hard work and commitment of operators who go above and beyond to ensure exceptional service and customer satisfaction. As a sponsor, support this esteemed recognition program and gain visibility among industry leaders. The winner receives a profile in NOLN and is featured on the cover, showcasing their achievements to a wide audience. Click here to view example.
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October | Buyers Guide |
Promote your brand in the quick lube industry’s most comprehensive resource guide of products, services, tools and equipment. Click here to view an example.
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December | Additives Guide |
Show your prominence in the additives market through this all-inclusive guide on chemical products available for passenger vehicles. Click here to view an example. |
Increasing Shop Productivity with the Latest on Tools & Equipment
Media Tools
Special Opportunities
March |
PTEN and Fleet Maintenance Lift Supplement |
A comprehensive look at the information shop owners need to know before purchasing a lift for their shop. This guide will be polybagged in the March issues of PTEN and Fleet Maintenance.
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March |
Advertorials |
Showcase detailed content about your product or company next to your ad in the March and September issues of PTEN. Click here to view an example.
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April |
Aftermarket Profile |
This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon. Click here to view an example.
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May |
Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative.
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June |
Scan Tool Spec Guide |
The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance. Click here to learn about sponsorship opportunities. Click here to view an example. |
August |
Product Showcase |
The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing. Click here to learn about sponsorship opportunities. Click here to view an example.
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September |
Advertorials |
Showcase detailed context about your product or company next to your ad in the March and September issues of PTEN. Click here to view an example.
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September | Innovation Awards |
The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award. Click here to learn about sponsorship opportunities. Click here to access the Innovation Awards Winner Portal. |
September | Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines. Click here to learn about sponsorship opportunities. Click here to view an example. |
November |
AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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December |
Diagnostic Process Supplement |
This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours. Click here to learn about sponsorship opportunities. Click here to view an example.
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Tool Distributors’ Go-To Source in the Automotive Aftermarket
Reach Mobile Tool Dealers, Warehouse Distributors and Parts Stores selling tools
Media Tools
Click here to view the Professional Distributor’s media kit.
Click here to view the Professional Distributor’s editorial calendar.
Click here to view the Professional Distributor’s audience engagement report.
Click here to view our in-market video opportunities.
Click here to view the brand website.
Click here to view marketing site.
Special Opportunities
April | Aftermarket Profile |
This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon. Click here to view an example.
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June | Scan Tool Spec Guide |
The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance. Click here to learn about sponsorship opportunities. Click here to view an example.
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August | Product Showcase |
The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing. Click here to learn about sponsorship opportunities. Click here to view an example.
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September | Innovation Awards |
The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award. Click here to learn about sponsorship opportunities. Click here to access the Innovation Awards Winner Portal. |
October | AAPEX/SEMA Cover Tip |
This cover tip will be printed on the AAPEX and SEMA copies of October’s Professional Distributor featuring five products. Click here to view an example. |
November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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December | Diagnostic Process Supplement |
This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours. Click here to learn about sponsorship opportunities. Click here to view an example.
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Leading the Auto Care Industry With Strategies and Inspiration for Success
Reach Owners and Managers at General and Specialty Repair Shops
Media Tools
Click here to view Ratchet + Wrench’s media kit.
Click here to view Ratchet + Wrench’s editorial calendar.
Click here to view Ratchet + Wrench’s audience engagement report.
Click here to view our in-market video opportunities.
Click here to view the brand website.
Click here to view the marketing site.
Special Opportunities
Every Month | Ratchet+Wrench Town Hall Meetings |
Ratchet+Wrench hosts a strong community of readers through virtual and interactive Town Hall Meeting sessions providing valuable insights about the automotive aftermarket. Featuring interactive Q&A’s, news and trend analysis, and open discussions, readers have direct access to the industry’s top experts and thought leaders on the hottest issues operators are facing. Click here to learn about sponsorship opportunities. |
Every Month | Ratchet+Wrench Radio Podcast |
The Ratchet+Wrench Radio podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive. Ratchet+Wrench Radio features Ratchet+Wrench columnists, shop owners, leading industry vendors, and other special guests. Sponsors of Ratchet+Wrench Radio benefit from a 30-second ad read during every single episode. The ad read is placed within all new and previous episodes of Ratchet+Wrench Radio. Click here to learn about sponsorship opportunities. Click here to view an example. |
April | Brand Insight Survey |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example.
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June | Shop Goods |
Two Ratchet+Wrench issues feature this special section each year. The June 2024 section features “Software Technologies and Digital Solutions,” while the October section is dedicated to “Parts, Tools and Equipment.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up. Click here to view an example.
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July | Industry Survey Package |
Become a thought leader aligning with current trends, statistics, data, and content shaping the industry. Click here to view an example. |
August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. Click here to view an example.
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September | Ratchet+Wrench ALl-Star Award |
The Ratchet+Wrench All-Star Award celebrates exceptional auto care professionals who are dedicated to improving the industry and helping others. Nominate a deserving peer today and recognize their hard work, dedication, and attention to detail. This award honors those who make a significant impact on the auto care industry, highlighting their contributions and inspiring others to excel in their roles and customer service. As a sponsor, gain visibility among top-notch industry professionals. Benefits include advertising, logo placement, and the opportunity to support a respected recognition program. The winner will be featured in Ratchet+Wrench, including a magazine cover profile and a free pass to the 2024 Ratchet+Wrench Management Conference. Click here to view an example.
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October | Shop Goods |
Two Ratchet+Wrench issues feature this special section each year. The June 2024 section features “Software Technologies and Digital Solutions,” while the October section is dedicated to “Parts, Tools and Equipment.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up. Click here to view an example. |
November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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Providing automotive professionals exclusive content, technical training resources, the latest tool and equipment information, and technology trends in the automotive aftermarket
Media Tools
Special Opportunities
April | Best Young Tech |
Now in its fifth year, the Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop. As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience. Click here to learn about sponsorship opportunities.
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September | Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines. Click here to learn about sponsorship opportunities. Click here to view an example.
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November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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