Video & Podcasts
Tell Your Story and Showcase Your Solutions
Content development and marketing programs powered by a team of subject matter experts, writers, analysts, content marketers, and designers, all focused on your success.
The Power of Video is Undeniable.
86% of video marketers reported that video increased traffic to their website, and 83% said video helps increase time spent on a page. Utilize our video production team and subject matter experts to help create a video that engages your ideal clients and moves them further in their buying journey. Click the boxes below to view our diverse portfolio of video products.
Custom Video Production
Event Video
Explainer Video
Product Video
Video Pre-Roll
Quick Chat
Video Promo
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Our Recommendations
QUICKCHAT
Easily integrate video into your content marketing strategy
Video is a powerful engagement tool that must be wielded wisely to get the best results. A QuickChat video wastes no time, establishing an authentic connection with your audience through a Q&A format in less than 15 minutes.
Customer Benefits
- Establishes thought leadership and conveys confidence through custom video format to our audience of decision makers
- Leverages your company’s expertise through a 10-15 minute video interview that engages and informs viewers
- Enables insightful conversation around 3-4 focused questions, giving you the opportunity to explain how your company solves an industry problem or help viewers learn more about your product or service
- Attracts and engages new prospects and customers, especially on social channels
EXPLAINER VIDEO
Simplify a complex topic with an Explainer Video
Explainer Videos use animation and imagery to break down information in a way that is easy to understand and enjoyable to watch. Our team of video production experts will guide you through topic refinement, ideation, and storyboarding to create an impactful video that engages your audience.
Customer Benefits
- Highlights your company’s approach to solving an industry problem
- Showcases your product or service and educates the customer on how it works
- Presents your “elevator pitch” on a concept in a highly engaging format
- Develops a strong connection with viewers
- Engages prospects and customers on social media through this proven format
PRODUCT VIDEO
Bring your product or solution to life through video
Ideal for building excitement around a new or existing product, Product Videos leverage the power of a trusted third party to explain the benefits of your solution. One of our subject matter experts will provide a quick (up to 3 minutes) and engaging perspective on your product or solution’s key attributes and the challenges it helps address.
Customer Benefits
- Builds excitement around new product launches or positioning
- Provides a credible third-party perspective on your product
- Enhances your product rollout strategy through engaging medium of video
- Useful as a pre-event video to drive attendees to your booth
PODCAST
Generate awareness and be top of mind in this growing channel
Podcasts are a rapidly growing medium consumed by key personas. Our experts work with you on developing your podcast vision through editorial sponsorships or custom podcast episodes ranging from podcast chats, Tipisodes, Fast Facts, and ICYMI formats.
Customer Benefits
- Supports brand building and thought leadership goals by putting subject matter experts and key customers in the spotlight
- Gets your compelling content to the audience at their desk, at home, and on the road
- Builds trust with the audience through audio by providing an authentic and personal connection
- Subtly persuades decision-makers and influencers without a strong sales message
- Requires minimal input from your product or marketing team but still results in high-quality, impactful audio content
Plus, check out our brand video options that readers know and love.
See additional opportunities including Tech Tips, Product Insights, Tool Reviews, Services Done Right, The Trainer, Shop Talk, and Mastering Diagnostics.
Our Brands
Test
The Voice of the Collision Repair Industry
Owners, Executives, Directors, General Managers, and Shop Supervisors
Test
Strategies for Running Successful Collision Repair Businesses
Collision Shop Owners and Operators
Test
News, Research, and Market Trend Analysis for Tire Centers
Tire Center Owners, Managers, Sales, and Technicians
Test
Advancing the Automotive Service Professional
Owners, Executives, Managers, Foremen, Mechanics, and Technicians
Test
Expertise and Know-How for Quick Lube and Fast Maintenance Businesses
Owners, Presidents, Managers, and Service Writers
Test
Tool Distributor's Go-To Source in the Automotive Aftermarket
Mobile Dealers, Parts Store, Warehouse, and Distributors
Test
Increasing Shop Productivity with the Latest on Tools and Equipment
General Repair, Specialty Repair, Body Shops, and Dealerships
Test
Insights and Business Strategies for Auto Care Centers
Owners and Managers at General and Specialty Repair Shops