Lead Generation

Keep Marketing Funnels Full and Drive Conversions

Partner with a media company that delivers all the ingredients for successful lead generation campaigns – engaged audiences, topic expertise and modern approaches.

We Build Programs that Deliver Results

Lead Generation - Target Audience image

Targeting Capabilities

First party data, overlaid with behavioral insights, hone in on the perfect audience to make connections and deliver high-quality leads.
Lead Generation - Performance-Driven image

Performance Driven

Every campaign has a unique purpose and goal. Work with our audience, content, and marketing experts to create a plan destined to succeed.

Lead Generation - Marketing Pipeline image

Marketing Pipeline

A proven multi-step approach engages decision-makers and guides them along their buying journey, keeping funnels filled with leads.

Interested in taking a deeper dive into our lead generation programs?

Fill us in on the basics and someone will be in touch soon.

Lead Generation Solutions

Content Syndication

Place your valuable thought leadership content across our brand channels and reach highly relevant audiences interested in the topic.

Content Engagement Center

Create a self-nurture content hub that allows prospects and existing customers to discover, binge content, and inspire new purchasing decisions.

Content Creation 

Collaborate with our team of experts who will create compelling, impactful assets that drive conversions into your marketing pipeline.

Webinars

Position your company as an industry expert and connect with prospects seeking education on a key topic or solution to their challenge.

Our Recommendations

CONTENT DEVELOPMENT & LEAD GENERATION

Develop impactful content that delivers qualified leads

With our robust database of subject matter experts, we’ll match the most qualified content contributor to your project to ensure a quality asset that engages your audience. Add a promotion package to capture leads with the simple integration of a gated registration form that can be applied to part of the final asset or the entire asset, depending on your preference.

Customer Benefits
  • Filters audience to most engaged and interested users as they must register to view the content
  • Provides the opportunity for up to two custom questions for registration and selection of desired registration fields
  • Leads reported via email on a regular basis (weekly or monthly, depending on market)
  • Promoted until lead goal is reached
Content Development & Lead Generation
Content Syndication

CONTENT SYNDICATION

Get extra mileage with your content through a syndication program

Drive leads and elevate your company’s profile with a content syndication program designed to entice readers, heighten interest, and deliver qualified leads. Content syndication can be added to an existing or custom asset and is an ideal way to promote your white paper, eBook, or other informational assets behind a gated registration landing page.

Customer Benefits
  • Assets are hosted/gated on the associated Endeavor website
  • Enables access to target audience with the opportunity to define filters
  • Provides the opportunity for up to two custom questions for registration (on programs without filters) and selection of desired registration fields
  • Delivers qualified leads generated by the asset(s) at hand

CONTENT ENGAGEMENT CENTER (CEC)

A thoughtful experience that delivers behavioral metrics

A CEC is a powerful tool to expose audiences to multiple pieces of compelling, educational, thought leadership content, accelerating their journey through the decision-making process and capturing deep, useful metrics along the way. Our content marketing experts will create a “digital hub” to host your premium content, allowing prospects and existing clients to self-educate, content binge, and find inspiration.

Customer Benefits
  • Scores user engagement with 5-9 content assets (PDFs of long/short form content, videos, images)
  • Offers deeper metrics on the buyer’s journey from the top to the bottom of the funnel
  • Leads captured through one-time site registration for full access to content
  • Option to enhance CEC through a multi-channel promotional campaign (emails, social, or newsletter)
CEC
Webinars

WEBINARS

Leverage the power of video through expertly designed webinars 

No content marketing program is complete without video. Our webinar programs elevate your experts and build brand awareness and loyalty with our audiences. Use our popular Webchat option to feature your expert in an engaging, 30-minute 1:1 interview or feature multiple perspectives in a Virtual Roundtable. Connect a set of webinars on a broad shared topic into an impactful series.

Customer Benefits
  • Conveys your desire to partner with customers on solving industry challenges through the powerful medium of video
  • Educates professionals and encourages deep understanding of new applications, technologies, and services
  • Engages with audiences through a Q&A
  • Captures engagement metrics of time spent, poll answers, Q&A

VIRTUAL EVENTS

Virtual events offer an elevated experience for attendees

Virtual events allow connecting with current and prospective customers by recreating unique elements from a live event. Choose from features including interactive town halls, matchmaking, and virtual panel sessions, organized through a dynamic calendar and, if desired, a branded mobile app.

Customer Benefits
  • Uses advanced features to offer a digital experience of a live event
  • Includes event website that enables additional sponsorship opportunities
  • Allows sponsors to host related assets or downloadable content
Virtual Events

Want more information on our lead generation programs?

Fill us in on the basics and someone will be in touch soon.

Our Brands

Auto Body Repair Network
Test

Technical Expertise and Emerging Trends for the Collision Repair Industry

Owners, operators, managers, estimators, and technicians

Fender Bender
Test

Strategies for Running Successful Collision Repair Businesses

Collision Shop Owners and Operators

Modern Tire Dealer
Test

News, Research, and Market Trend Analysis for Tire Centers

Tire Center Owners, Managers, Sales, and Technicians

Motor Age
Test

Providing real-world technical information and service/repair solutions

Owners, Executives, Managers, Foremen, Mechanics, and Technicians

National Oil & Lube News
Test

Expertise and Know-How for Quick Lube and Fast Maintenance Businesses

Owners, Presidents, Managers, and Service Writers

Professional Distributor
Test

Tool Distributor's Go-To Source in the Automotive Aftermarket

Mobile Dealers, Parts Store, Warehouse, and Distributors

Professional Tool & Equipment News
Test

Increasing Shop Productivity with the Latest on Tools and Equipment

General Repair, Specialty Repair, Body Shops, and Dealerships

Ratchet + Wrench
Test

Insights and Business Strategies for Auto Care Centers

Owners and Managers at General and Specialty Repair Shops