Time in the Industry: At least two years in the industry

Career Development: Promotions, additional responsibilities taken on in a short time period.

Innovation: Suggested/created time and/or money-saving processes the shop implemented.

Technical or Educational Achievement: Degrees, designations (AAP, etc.), certifications earned, etc.

Personal Attributes: Soft “people” skills, mentoring opportunities they’ve taken on, personal integrity, leadership skills, community service involvement, etc.

In 2023 sponsors received over 1.5 million impressions by being affiliated with the Best Young Tech contest. This will grow in 2024 as new monthly initiatives are being developed in addition to the program’s core promotional efforts.

Sponsors get the opportunity to favorably brand themselves to this younger generation via advertising, logo placement, product rewards to the winners, and more.

The contest is promoted to audiences of EBM’s Vehicle Repair Group brands –Motor Age, Ratchet + Wrench, Auto Service Professional, Modern Tire Dealer, and National Oil & Lube News. This consists of 200,000+ independent service repair shops in the US. The TechForce Foundation (www.techforcefoundation.org) also spreads the word, raising awareness among auto tech students, young alumni of vocational tech programs, and auto service training instructors.

Marquee Sponsorship: $30,000 Net – 5 Available

Print/Digital Exposure

• Featured section in October issues of Motor Age and Ratchet+Wrench created by editorial staff spotlighting the Best Young Tech contest winner
• Starting January 2024 “Young Tech Profile” will be featured monthly highlighting a technician who has excelled in his/her role The profile will be posted on VehicleServicePros.com and promoted via the Motor Age, PTEN, Ratchet+Wrench, Auto Service Professional, Modern Tire Dealer, and National Oil & Lube News newsletters
• Sponsor receives a full-page congrats ad in the October Motor Age Best Young Tech section

 Video

• Video Roundtable with marquee sponsor execs. The focal topic is recruiting and mentoring young techs, while discussing which sponsor initiatives are offered to fulfill these objectives
• The Video Roundtable will be promoted via email to targeted readers
• Sponsor mention in Roundtable Video interviews
• Videos housed in playlist on Motor Age YouTube channel (110K+ subscribers) 
• Additional promotion of the video through TechForce’s marketing channels
• Brandon Steckler will produce at least two videos on tips from a “seasoned” tech, geared towards the younger generation

 Logo Exposure

• Prominent exposure on all promotional collateral driving entries and on contest registration page
• Logo featured in monthly Young Tech Profile, beginning in early 2024
• Logo featured at AAPEX/SEMA award presentation
• Logo on all TechForce promotions–via Peer Network, social media, e-newsletters, and podcasts
• Logo in:
  • All promotional emails driving people to view winner
  • VehicleServicePros.com pages promoting winner
  • October Best Young Tech Award sections in Motor Age and Ratchet+Wrench

 Additional Deliverables

• Contact info for all contest entrants
• Product category exclusivity

Awards Sponsorship – Supporting: – $12,000 Net

•  Logo on all promotional emails driving readers to view winner
• Logo on VehicleServicePros.com pages promoting winner
• Run-of-book (ROB) feature/section in October issues of Motor Age and Ratchet+Wrench
• Logo exposure throughout these sections
• Congratulatory half-page ad in the section
• Prominent logo exposure on all promotional emails driving entries, and on the contest registration page
• Videos are housed in playlist on Motor Age YouTube channel (117K+ subscribers)
• Logo exposure at AAPEX/SEMA award presentation