Discover Tailored Solutions to Elevate Your Brand

Choose From Our Eleven Automotive Brands to Best Connect With Your Target Audience

Aftermarket Business World

Delivers Unparalleled News, Analysis, Research and Product Information

Cutting-Edge Collision Repair Technical Insights

Strategies and Inspiration for Collision Repair Success
Cutting-Edge Service and Repair Technical Insights

Advanced Training to Expand Skills and Keep Pace With Industry Trends

News, Research, and Market Trend Analysis for Tire Dealer Professionals

Expertise and Know-How for Quick Lube and Fast Maintenance Businesses

Increasing Shop Productivity with the Latest on Tools and Equipment

Professional Distributor

Tool Distributor’s Go-To Source in the Automotive Aftermarket

Strategies and Inspiration for Auto Care Success
VehicleServicePros.com

Tool and Equipment Information, Training and Technology Trends

Ask the Expert
Aftermarket Business World

Aftermarket Insight, Analysis, and News for Parts Distributors and Manufacturers

Connecting marketers to an audience of buyers including aftermarket suppliers, parts manufacturers and distributors, merchandise managers, and more.

Media Tools

Click here to view ABW’s marketing planner.

Click here to view our in-market video opportunities.

Click here to view the brand website.

Click here to view marketing site.

 

Ask the Expert
Ask the Expert

Cutting Edge Collision Repair Technical Insights

Driving brand awareness, maximizing ROI, and generating leads by connecting marketers with collision repair shop owners, operators, estimators, body techs, painters, and more.

Media Tools

Click here to view ABRN’s marketing planner.

Click here to view ABRN’s editorial calendar & print rates.

Click here to view ABRN’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view brand website.

Click here to view marketing site.

Special Opportunities
Every Month New Products

Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue.

Click here to view an example.

 

March
June
Advertorial

Showcase detailed content about your product or company next to your ad in the March or June issues of ABRN.

Click here to view an example.

 

September Best Repair Planner Estimator/Award

The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today.

This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry.

As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2027 issue and live recognition at the 2027 SEMA Show.

Click here to learn about sponsorship opportunities.

 

November AAPEX/SEMA Video Opportunities

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.

 

Ask the Expert
Ask the Expert

Strategies and Inspiration for Collision Repair Success

Driving brand awareness, maximizing ROI, and generating leads by connecting marketers with collision repair shop owners and operators.

Media Tools

Click here to view FenderBender’s marketing planner.

Click here to view FenderBender’s editorial calendar.

Click here to view FenderBender’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view the brand website.

Click here to view marketing site.

Special Opportunities
Monthly Collision Cast Podcast

The CollisionCast Podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive.

Click here to learn about sponsorship opportunities.

Click here to view example.

April Brand Insight Survey

The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand.

Click here to view an example.

June MSO Report

A annual opportunity to put your brand in front of the biggest, most influential collision repairers in the country.

Click here to view an example.

July FenderBender State of the Industry Report

Become a thought leader aligning with current trends, statistics, data and content shaping the industry.

Click here to view an example.

 

August Ad Insight Study

The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative

Click here to view an example.

 

September FenderBender Award

Tie your brand to the biggest feature of the year honoring the leading shop owner or executive in collision repair

Click here to learn more.

Click here to view an example.

October Ultimate Collision Repair Shop

The Ultimate Collision Repair Shop (UCRS) is designed to highlight the best-of-the-best products, services, tools and equipment that all shop operators must have to run the most efficient, profitable, and successful shop possible.

Click here to view an example.

 

October SEMA Show Preview

Strategically timed in October, FenderBender’s 2027 SEMA Show Preview helps drive awareness and foot traffic for participating advertisers. A directory of featured and must-see exhibitors is included in this special section that highlights the SEMA Show.

Click here to view an example.

September Best Repair Planner/Estimator Award

The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today.

This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry.

As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2027 issue and live recognition at the 2027 SEMA Show.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

November AAPEX/SEMA Video Opportunities

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.

 

Ask the Expert
Ask the Expert

Cutting Edge Service and Repair Technical Insights

Connecting marketers with repair shop owners, operators, technicians, diagnosticians, service writers, and more.

Media Tools

Click here to view Motor Age’s marketing planner.

Click here to view Motor Age’s editorial calendar.

Click here to view Motor Age’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view brand website.

Click here to view marketing site.

Special Opportunities

Every Month New Products

Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue.

Click here to view an example.

February Advertorial

Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age.

Click here to view an example.

April Brand Insight Survey

The Brand Insight Survey is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative.

Click here to view an example.

June Advertorial

Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age.

Click here to view an example.

August Ad Insight Study

The Ad Insight Study is designed
to provide participating companies
with real-world market feedback on the
effectiveness of advertising creative.

 

 

Click here to view an example.

September Great Prize Giveaway

Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age, PTEN, and Fleet Maintenance magazines.

Click here to learn about sponsorship opportunities.

October Best Young Tech

The Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop.

As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience.

Click here to learn about sponsorship opportunities.

 

Ask the Expert
Ask the Expert

Connecting Sellers with Vehicle Repair Personnel Focused on Continuing Education

Connecting marketers with repair shop owners and operators.

Media Tools

Click here to view Motor Age Training’s marketing planner.

Click here to visit the Motor Age Training Learning Management System.

Special Opportunities
Content Licensing

Our content licensing opportunities shared by Brand Manager James Hwang are vast and can be developed to fit your needs.

» Embed our content directly into your Learning Management System for effortless access, progress tracking, and a smooth user experience.

» Connect customers or team members to our LMS training, to simplify learning.

Shipping Inserts

Send your company’s products or services directly to a qualified and engaged audience of professional technicians alongside our ASE Study Guides.

» Deliver your promotional materials directly to professional technicians

» Insert your promo pieces or catalogs into our study guide shipments

Webinars & On-Demand Training
Our technical editors and valued partners regularly produce training programs that surpass anything offered by our competitors, both in quality and viewership. Through our long-standing partnership with Technicians Service Training (TST), we deliver best-in-class technical webinars Live right from the shop. Sponsorships here get your products and brands prime real estate with key customers.

» Technical webinars average 900+ registrants per month

» Content created based on your needs to show how your products solve technical issues

» Archived programs hosted in our LMS and on YouTube deliver thousands of views and ongoing brand awareness for sponsors

Click here to view an example.

LMS Sponsorships

The Motor Age Training LMS Platform is the ideal place to show your support for training to the thousands of technicians who use our training materials each month. Sponsors receive more than 2 million brand impressions that add credibility and influence prospects.

» Share your own training advice through our LMS when we put your video front and center in our LMS training area

» Brand placement is connected to all in-house advertising and promotions 

Click here to view an example.

ASE Study Guides

Motor Age Training is the first ASE Officially Licensed Test Prep Provider, with more than 47 years of helping technicians prepare for and pass their ASE exams. Our content, edited by ASE Master Technicians, includes both print and electronic resources for 38 different exams. Insert your ads into these leading training products to reach your intended customers.

» 38 ASE Study Guides produced annually, edited by ASE Master Technicians

» Advertise in these leading training products to reach your intended customers

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

Ask the Expert
Ask the Expert

The Authority for Tire Dealers

Connecting marketers with tire dealership owners and operators.

Media Tools

Click here to view Modern Tire Dealer’s marketing planner.

Click here to view Modern Tire Dealer’s editorial calendar.

Click here to view Modern Tire Dealer’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view brand website.

Click here to view marketing site.

Special Opportunities
Monthly The Modern Tire Dealer Show Podcast

The Modern Tire Dealer Show is a bi-weekly look at the tire industry with special attention to the independent tire dealer through interviews, conversations and analysis from industry leaders and the staff of Modern Tire Dealer magazine, including editor Mike Manges, managing editor Sara Welch, and associate editor Aden Graves.

Sponsors of The Modern Tire Dealer Show benefit from an exclusive 30-second ad read throughout a variety of channels along with audio recognition on each episode.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

January Modern Tire Dealer Annual Facts Issue

Start the year out with our annual FACTS Issue, complete with industry statistics on all the major findings from the year prior. This important issue of Modern Tire Dealer becomes a leading resource for readers throughout the year.

Click here to view an example.

February
April
June
August
October
December
Commercial Tire Dealer™

Commercial Tire Dealer™ is an exclusive section that appears six times per year within Modern Tire Dealer. Established in 1990, MTD was the first publication to produce content designed to meet the needs of dealers on the commercial side of the business.

Click here to view an example.

September MTD Tire Dealer of the Year

The Tire Dealer of the Year Award by Modern Tire Dealer honors one exceptional tire dealer annually. Nominate a deserving tire dealer today and celebrate their contributions to the industry.

This award highlights the achievements of tire dealers who have significantly impacted the industry, inspiring others to excel.

As a sponsor, gain visibility and support a respected recognition program. The winner is featured on the cover of MTD’s September issue.

Click here to view past winners.

 

November On The Rise Award

The MTD On the Rise Award celebrates the new generation of leaders shaping the future of independent tire dealers. Recognize young men and women who are driving innovation in product development, sales, and service by nominating them today.

This award highlights the impact of emerging leaders, showcasing their contributions to advancing the tire industry in the fast-paced 21st century, and inspiring others to follow their lead.

Reach a targeted audience of independent tire dealers and gain exposure through Modern Tire Dealer’s extensive promotional efforts across multiple channels.

Click here to nominate.

 

 

Ask the Expert
Ask the Expert

The Quick Lube Authority

Connecting marketers with quick lube shop owners and operators.

Media Tools

Click here to view NOLN’s marketing planner.

Click here to view NOLN’s editorial calendar.

Click here to view NOLN’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view the brand website.

Click here to view the marketing site.

Special Opportunities
January/February Guides to Programs/Franchises

The industry’s most comprehensive guide highlighting the benefits, advantages and resources of the top quick lube chains throughout the country.

Click here to view an example.

 

April Brand Insight Survey

The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand.

Click here to view an example.

 

May Specialty Motor Oil Guide

Be at the forefront of the oil market aligning with the most detailed list of specialty motor oils available today.

Click here to view an example.

 

June/July TOPS in the Industry

Generate huge exposure through NOLN’s annual ranking of rooftop locations and revenue among the country’s top quick lube chains.

Click here to view an example.

 

June/July Operator Survey Package

Become a thought leader aligning with current trends, statistics, data and content shaping the industry.

Click here to view an example.

 

August Ad Insight Study

The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative.

Click here to view an example.

September NOLN Operator of the Year Award

The NOLN Operator of the Year Award recognizes outstanding shop owners in the quick maintenance industry who excel in customer service, team leadership, and business management. Nominate a deserving professional today and celebrate their dedication to excellence.

This prestigious award highlights the hard work and commitment of operators who go above and beyond to ensure exceptional service and customer satisfaction.

As a sponsor, support this esteemed recognition program and gain visibility among industry leaders. The winner receives a profile in NOLN and is featured on the cover, showcasing their achievements to a wide audience.

Click here to view example.

 

 

October Buyers Guide

Promote your brand in the quick lube industry’s most comprehensive resource guide of products, services, tools and equipment.

Click here to view an example.

 

November/December Additives Guide

Show your prominence in the additives market through this all-inclusive guide on chemical products available for passenger vehicles.

Click here to view an example.

Ask the Expert
Ask the Expert

Increasing Shop Productivity with the Latest on Tools & Equipment

Connecting marketers with automotive repair industry professionals.

Media Tools

Click here to view PTEN’s marketing planner.

Click here to view PTEN’s editorial calendar & print rates.

Click here to view PTEN’s audience engagement report.

Click here to view PTEN’s newsletters & digital rates.

Click here to view our in-market video opportunities.

Click here to view brand website.

Click here to view marketing site.

Special Opportunities
March

Advertorials

Showcase detailed content about your product or company next to your ad in the March and October issues of PTEN.

Click here to view an example.

April

Aftermarket Profile

This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon.

Click here to view an example.

May

Ad Insight Study

The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative.
June

Scan Tool Spec Guide

The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance.

Click here to learn about sponsorship opportunities.

Click here to view an example.

August

Product Showcase

The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing.

Click here to learn about sponsorship opportunities.

Click here to view an example.

September

Great Prize Giveaway

Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines.

Click here to learn about sponsorship opportunities.

Click here to view an example.

October Innovation Awards

The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award.

Click here to learn about sponsorship opportunities.

Click here to access the Innovation Awards Winner Portal.

October Advertorials

Showcase detailed content about your product or company next to your ad in the March and October issues of PTEN.

Click here to view an example.

November

AAPEX/SEMA Video Opportunities

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.

December

Diagnostic Process Supplement

This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

 

 

 

 

Ask the Expert
Ask the Expert

Tool Distributors’ Go-To Source in the Automotive Aftermarket

Creating product awareness and brand preference among tool distributors with the power to decide what products to stock.

Media Tools

Click here to view the Professional Distributor’s marketing planner.

Click here to view the Professional Distributor’s editorial calendar & print rates.

Click here to view the Professional Distributor’s audience engagement report.

Click here to view the Professional Distributor’s newsletters & digital rates.

Click here to view our in-market video opportunities.

Click here to view the brand website.

Click here to view marketing site.

Special Opportunities
April Aftermarket Profile

This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon.

Click here to view an example.

 

June Scan Tool Spec Guide

The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

August Product Showcase

The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

October Innovation Awards

The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award.

Click here to learn about sponsorship opportunities.

Click here to access the Innovation Awards Winner Portal.

November AAPEX/SEMA Video Opportunities

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.

 

December Diagnostic Process Supplement

This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours.

Click here to learn about sponsorship opportunities.

Click here to view an example.

 

 

Ask the Expert
Ask the Expert

Strategies and Inspiration for Auto Care Success

Connecting marketers with repair shop owners and operators.

Media Tools

Click here to view Ratchet+Wrench’s marketing planner.

Click here to view Ratchet+Wrench’s editorial calendar.

Click here to view Ratchet+Wrench’s audience engagement report.

Click here to view our in-market video opportunities.

Click here to view the brand website.

Click here to view the marketing site.

Special Opportunities
Every Month Ratchet+Wrench Radio Podcast

The Ratchet+Wrench Radio podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive.

Ratchet+Wrench Radio features Ratchet+Wrench columnists, shop owners, leading industry vendors, and other special guests. Sponsors of Ratchet+Wrench Radio benefit from a 30-second ad read during every single episode. The ad read is placed within all new and previous episodes of Ratchet+Wrench Radio.

Click here to learn about sponsorship opportunities.

Click here to view an example.

April Brand Insight Survey

The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand.

Click here to view an example.

 

June Shop Goods

Two Ratchet+Wrench issues feature this special section each year. The June 2027 section features “Software Technologies and Digital Solutions,” while the December section is dedicated to “Shop Coaching, Consulting, and Training.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up.

Click here to view an example.

 

July Ratchet+Wrench State of the Industry Report

Become a thought leader aligning with current trends, statistics, data, and content shaping the industry.

Click here to view an example.

August Ad Insight Study

The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative.

Click here to view an example.

 

September Ratchet+Wrench Award

The Ratchet+Wrench Award celebrates exceptional auto care professionals who are dedicated to improving the industry and helping others. Nominate a deserving peer today and recognize their hard work, dedication, and attention to detail.

This award honors those who make a significant impact on the auto care industry, highlighting their contributions and inspiring others to excel in their roles and customer service.

As a sponsor, gain visibility among top-notch industry professionals. Benefits include advertising, logo placement, and the opportunity to support a respected recognition program. The winner will be featured in Ratchet+Wrench, including a magazine cover profile.

Click here to view an example.

Click here to learn more.

 

 November AAPEX/SEMA Video Opportunities 

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.

 

December Shop Goods

Two Ratchet+Wrench issues feature this special section each year. The June 2027 section features “Software Technologies and Digital Solutions,” while the December section is dedicated to “Shop Coaching, Consulting, and Training.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up.

Click here to view an example.

 

 

Ask the Expert
VehicleServicePros.com

Providing automotive professionals exclusive content, technical training resources, the latest tool and equipment information, and technology trends in the automotive aftermarket

Media Tools

Click here to view our in-market video opportunities.

Click here to view brand website.

Special Opportunities

April Best Young Tech

Now in its fifth year, the Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop.

As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience.

Click here to learn about sponsorship opportunities.

September  Great Prize Giveaway

Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines.

Click here to learn about sponsorship opportunities.

November AAPEX/SEMA Video Opportunities

Maximize your exposure at the show with your unique video opportunities.

Click here to learn about sponsorship opportunities.