Discover Tailored Solutions to Elevate Your Brand
Choose From Our Eleven Automotive Brands to Best Connect With Your Target Audience

Delivers Unparalleled News, Analysis, Research and Product Information

Cutting-Edge Collision Repair Technical Insights



Advanced Training to Expand Skills and Keep Pace With Industry Trends

News, Research, and Market Trend Analysis for Tire Dealer Professionals

Expertise and Know-How for Quick Lube and Fast Maintenance Businesses

Increasing Shop Productivity with the Latest on Tools and Equipment

Tool Distributor’s Go-To Source in the Automotive Aftermarket


Tool and Equipment Information, Training and Technology Trends
Aftermarket Insight, Analysis, and News for Parts Distributors and Manufacturers
Connecting marketers to an audience of buyers including aftermarket suppliers, parts manufacturers and distributors, merchandise managers, and more.
Cutting Edge Collision Repair Technical Insights
Driving brand awareness, maximizing ROI, and generating leads by connecting marketers with collision repair shop owners, operators, estimators, body techs, painters, and more.
Media Tools
Special Opportunities
| Every Month | New Products |
Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue. Click here to view an example.
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| March June |
Advertorial |
Showcase detailed content about your product or company next to your ad in the March or June issues of ABRN. Click here to view an example.
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| September | Best Repair Planner Estimator/Award |
The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today. This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry. As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2027 issue and live recognition at the 2027 SEMA Show. Click here to learn about sponsorship opportunities.
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| November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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Strategies and Inspiration for Collision Repair Success
Driving brand awareness, maximizing ROI, and generating leads by connecting marketers with collision repair shop owners and operators.
Media Tools
Special Opportunities
| Monthly | Collision Cast Podcast |
The CollisionCast Podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive. Click here to learn about sponsorship opportunities. Click here to view example. |
| April | Brand Insight Survey |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example. |
| June | MSO Report |
A annual opportunity to put your brand in front of the biggest, most influential collision repairers in the country. Click here to view an example. |
| July | FenderBender State of the Industry Report |
Become a thought leader aligning with current trends, statistics, data and content shaping the industry. Click here to view an example.
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| August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative Click here to view an example.
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| September | FenderBender Award |
Tie your brand to the biggest feature of the year honoring the leading shop owner or executive in collision repair Click here to learn more. Click here to view an example. |
| October | Ultimate Collision Repair Shop |
The Ultimate Collision Repair Shop (UCRS) is designed to highlight the best-of-the-best products, services, tools and equipment that all shop operators must have to run the most efficient, profitable, and successful shop possible. Click here to view an example.
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| October | SEMA Show Preview |
Strategically timed in October, FenderBender’s 2027 SEMA Show Preview helps drive awareness and foot traffic for participating advertisers. A directory of featured and must-see exhibitors is included in this special section that highlights the SEMA Show. Click here to view an example. |
| September | Best Repair Planner/Estimator Award |
The Best Repair Planner/Estimator Award, hosted by FenderBender and ABRN, celebrates and rewards outstanding repair planners and estimators across the US. Nominate yourself or a deserving professional today. This award highlights the essential role of planners and estimators in ensuring safe and high-quality repairs, inspiring excellence within the collision repair industry. As a sponsor, position yourself as an industry leader while gaining significant exposure. Sponsors receive advertising, logo placement, and product reward opportunities, generating a minimum of 1 million brand impressions through print, digital, newsletters, video, and social media. Reach over 42,500 collision repair shop operators and benefit from extensive promotional efforts across multiple channels, including a featured section in FenderBender’s September 2027 issue and live recognition at the 2027 SEMA Show. Click here to learn about sponsorship opportunities. Click here to view an example.
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| November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities. |
Cutting Edge Service and Repair Technical Insights
Connecting marketers with repair shop owners, operators, technicians, diagnosticians, service writers, and more.
Media Tools
Special Opportunities
| Every Month | New Products |
Launch your new products or share updates with a monthly placement in the New Products Guide. Include up to 75 words of copy in a Word file and one .jpg or .png image (at least 300 dpi). Materials are due on the closing date of each issue. Click here to view an example. |
| February | Advertorial |
Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age. Click here to view an example. |
| April | Brand Insight Survey |
The Brand Insight Survey is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. Click here to view an example. |
| June | Advertorial |
Showcase detailed content about your product or company’s best tips, tricks, and techniques next to your ad in the February and June issue of Motor Age. Click here to view an example. |
| August | Ad Insight Study |
The Ad Insight Study is designed
Click here to view an example. |
| September | Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age, PTEN, and Fleet Maintenance magazines. Click here to learn about sponsorship opportunities. |
| October | Best Young Tech |
The Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop. As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience. Click here to learn about sponsorship opportunities. |
Connecting Sellers with Vehicle Repair Personnel Focused on Continuing Education
Connecting marketers with repair shop owners and operators.
Media Tools
Special Opportunities
| Content Licensing |
Our content licensing opportunities shared by Brand Manager James Hwang are vast and can be developed to fit your needs. » Embed our content directly into your Learning Management System for effortless access, progress tracking, and a smooth user experience. » Connect customers or team members to our LMS training, to simplify learning. |
| Shipping Inserts |
Send your company’s products or services directly to a qualified and engaged audience of professional technicians alongside our ASE Study Guides. » Deliver your promotional materials directly to professional technicians » Insert your promo pieces or catalogs into our study guide shipments |
| Webinars & On-Demand Training |
Our technical editors and valued partners regularly produce training programs that surpass anything offered by our competitors, both in quality and viewership. Through our long-standing partnership with Technicians Service Training (TST), we deliver best-in-class technical webinars Live right from the shop. Sponsorships here get your products and brands prime real estate with key customers.
» Technical webinars average 900+ registrants per month » Content created based on your needs to show how your products solve technical issues » Archived programs hosted in our LMS and on YouTube deliver thousands of views and ongoing brand awareness for sponsors Click here to view an example. |
| LMS Sponsorships |
The Motor Age Training LMS Platform is the ideal place to show your support for training to the thousands of technicians who use our training materials each month. Sponsors receive more than 2 million brand impressions that add credibility and influence prospects. » Share your own training advice through our LMS when we put your video front and center in our LMS training area » Brand placement is connected to all in-house advertising and promotions Click here to view an example. |
| ASE Study Guides |
Motor Age Training is the first ASE Officially Licensed Test Prep Provider, with more than 47 years of helping technicians prepare for and pass their ASE exams. Our content, edited by ASE Master Technicians, includes both print and electronic resources for 38 different exams. Insert your ads into these leading training products to reach your intended customers. » 38 ASE Study Guides produced annually, edited by ASE Master Technicians » Advertise in these leading training products to reach your intended customers Click here to learn about sponsorship opportunities. Click here to view an example. |
The Authority for Tire Dealers
Connecting marketers with tire dealership owners and operators.
Media Tools
Click here to view Modern Tire Dealer’s marketing planner.
Click here to view Modern Tire Dealer’s editorial calendar.
Click here to view Modern Tire Dealer’s audience engagement report.
Click here to view our in-market video opportunities.
Click here to view brand website.
Click here to view marketing site.
Special Opportunities
| Monthly | The Modern Tire Dealer Show Podcast |
The Modern Tire Dealer Show is a bi-weekly look at the tire industry with special attention to the independent tire dealer through interviews, conversations and analysis from industry leaders and the staff of Modern Tire Dealer magazine, including editor Mike Manges, managing editor Sara Welch, and associate editor Aden Graves. Sponsors of The Modern Tire Dealer Show benefit from an exclusive 30-second ad read throughout a variety of channels along with audio recognition on each episode. Click here to learn about sponsorship opportunities. Click here to view an example.
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| January | Modern Tire Dealer Annual Facts Issue |
Start the year out with our annual FACTS Issue, complete with industry statistics on all the major findings from the year prior. This important issue of Modern Tire Dealer becomes a leading resource for readers throughout the year. Click here to view an example. |
| February April June August October December |
Commercial Tire Dealer™ |
Commercial Tire Dealer™ is an exclusive section that appears six times per year within Modern Tire Dealer. Established in 1990, MTD was the first publication to produce content designed to meet the needs of dealers on the commercial side of the business. Click here to view an example. |
| September | MTD Tire Dealer of the Year |
The Tire Dealer of the Year Award by Modern Tire Dealer honors one exceptional tire dealer annually. Nominate a deserving tire dealer today and celebrate their contributions to the industry. This award highlights the achievements of tire dealers who have significantly impacted the industry, inspiring others to excel. As a sponsor, gain visibility and support a respected recognition program. The winner is featured on the cover of MTD’s September issue. Click here to view past winners.
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| November | On The Rise Award |
The MTD On the Rise Award celebrates the new generation of leaders shaping the future of independent tire dealers. Recognize young men and women who are driving innovation in product development, sales, and service by nominating them today. This award highlights the impact of emerging leaders, showcasing their contributions to advancing the tire industry in the fast-paced 21st century, and inspiring others to follow their lead. Reach a targeted audience of independent tire dealers and gain exposure through Modern Tire Dealer’s extensive promotional efforts across multiple channels. Click here to nominate.
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The Quick Lube Authority
Connecting marketers with quick lube shop owners and operators.
Media Tools
Special Opportunities
| January/February | Guides to Programs/Franchises |
The industry’s most comprehensive guide highlighting the benefits, advantages and resources of the top quick lube chains throughout the country. Click here to view an example.
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| April | Brand Insight Survey |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example.
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| May | Specialty Motor Oil Guide |
Be at the forefront of the oil market aligning with the most detailed list of specialty motor oils available today. Click here to view an example.
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| June/July | TOPS in the Industry |
Generate huge exposure through NOLN’s annual ranking of rooftop locations and revenue among the country’s top quick lube chains. Click here to view an example.
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| June/July | Operator Survey Package |
Become a thought leader aligning with current trends, statistics, data and content shaping the industry. Click here to view an example.
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| August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. Click here to view an example. |
| September | NOLN Operator of the Year Award |
The NOLN Operator of the Year Award recognizes outstanding shop owners in the quick maintenance industry who excel in customer service, team leadership, and business management. Nominate a deserving professional today and celebrate their dedication to excellence. This prestigious award highlights the hard work and commitment of operators who go above and beyond to ensure exceptional service and customer satisfaction. As a sponsor, support this esteemed recognition program and gain visibility among industry leaders. The winner receives a profile in NOLN and is featured on the cover, showcasing their achievements to a wide audience. Click here to view example.
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| October | Buyers Guide |
Promote your brand in the quick lube industry’s most comprehensive resource guide of products, services, tools and equipment. Click here to view an example.
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| November/December | Additives Guide |
Show your prominence in the additives market through this all-inclusive guide on chemical products available for passenger vehicles. Click here to view an example. |
Increasing Shop Productivity with the Latest on Tools & Equipment
Connecting marketers with automotive repair industry professionals.
Media Tools
Click here to view PTEN’s marketing planner.
Click here to view PTEN’s editorial calendar & print rates.
Click here to view PTEN’s audience engagement report.
Click here to view PTEN’s newsletters & digital rates.
Click here to view our in-market video opportunities.
Click here to view brand website.
Click here to view marketing site.
Special Opportunities
| March |
Advertorials |
Showcase detailed content about your product or company next to your ad in the March and October issues of PTEN. Click here to view an example. |
| April |
Aftermarket Profile |
This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon. Click here to view an example. |
| May |
Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. |
| June |
Scan Tool Spec Guide |
The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance. Click here to learn about sponsorship opportunities. Click here to view an example. |
| August |
Product Showcase |
The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing. Click here to learn about sponsorship opportunities. Click here to view an example. |
| September |
Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines. Click here to learn about sponsorship opportunities. Click here to view an example. |
| October | Innovation Awards |
The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award. Click here to learn about sponsorship opportunities. Click here to access the Innovation Awards Winner Portal. |
| October | Advertorials |
Showcase detailed content about your product or company next to your ad in the March and October issues of PTEN. Click here to view an example. |
| November |
AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities. |
| December |
Diagnostic Process Supplement |
This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours. Click here to learn about sponsorship opportunities. Click here to view an example. |
Tool Distributors’ Go-To Source in the Automotive Aftermarket
Creating product awareness and brand preference among tool distributors with the power to decide what products to stock.
Media Tools
Click here to view the Professional Distributor’s marketing planner.
Click here to view the Professional Distributor’s editorial calendar & print rates.
Click here to view the Professional Distributor’s audience engagement report.
Click here to view the Professional Distributor’s newsletters & digital rates.
Click here to view our in-market video opportunities.
Click here to view the brand website.
Click here to view marketing site.
Special Opportunities
| April | Aftermarket Profile |
This comprehensive profile of the automotive aftermarket provides insights from PTEN readers on tool and equipment purchases they’ve made recently or plan to make soon. Click here to view an example.
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| June | Scan Tool Spec Guide |
The Scan Tool Spec Guide is the ultimate purchasing guide for auto repair shops. The supplement features a matrix comparing scan tools. Sponsors receive premium visibility in the print and online spec guides. This guide will be polybagged in the June issues of PTEN, Professional Distributor, and Fleet Maintenance. Click here to learn about sponsorship opportunities. Click here to view an example.
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| August | Product Showcase |
The issue is dedicated entirely to products organized by tool and equipment categories. Guarantee a product feature in your category of choice and include your company contact information with a cover position, category sponsorship, and an enhanced product listing. Click here to learn about sponsorship opportunities. Click here to view an example.
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| October | Innovation Awards |
The PTEN Innovation Awards recognize those outstanding companies whose products respond to the automotive repair industry’s market challenges with creativity and innovation. We invite you to nominate your company’s product for this prestigious award. Click here to learn about sponsorship opportunities. Click here to access the Innovation Awards Winner Portal. |
| November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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| December | Diagnostic Process Supplement |
This supplement will look at each key step throughout the diagnostic process, from start to finish, providing important insight with the goal of helping shops increase productivity and billable hours. Click here to learn about sponsorship opportunities. Click here to view an example.
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Strategies and Inspiration for Auto Care Success
Connecting marketers with repair shop owners and operators.
Media Tools
Click here to view Ratchet+Wrench’s marketing planner.
Click here to view Ratchet+Wrench’s editorial calendar.
Click here to view Ratchet+Wrench’s audience engagement report.
Click here to view our in-market video opportunities.
Click here to view the brand website.
Click here to view the marketing site.
Special Opportunities
| Every Month | Ratchet+Wrench Radio Podcast |
The Ratchet+Wrench Radio podcast offers weekly episodes that explore the industry’s biggest trends, most pressing topics, leadership tips, and business management strategies shop operators need to thrive. Ratchet+Wrench Radio features Ratchet+Wrench columnists, shop owners, leading industry vendors, and other special guests. Sponsors of Ratchet+Wrench Radio benefit from a 30-second ad read during every single episode. The ad read is placed within all new and previous episodes of Ratchet+Wrench Radio. Click here to learn about sponsorship opportunities. Click here to view an example. |
| April | Brand Insight Survey |
The Brand Insight Survey is designed to provide participating companies with a current view of what the industry is saying about their company or brand. Click here to view an example.
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| June | Shop Goods |
Two Ratchet+Wrench issues feature this special section each year. The June 2027 section features “Software Technologies and Digital Solutions,” while the December section is dedicated to “Shop Coaching, Consulting, and Training.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up. Click here to view an example.
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| July | Ratchet+Wrench State of the Industry Report |
Become a thought leader aligning with current trends, statistics, data, and content shaping the industry. Click here to view an example. |
| August | Ad Insight Study |
The Ad Insight Study is designed to provide participating companies with real-world market feedback on the effectiveness of advertising creative. Click here to view an example.
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| September | Ratchet+Wrench Award |
The Ratchet+Wrench Award celebrates exceptional auto care professionals who are dedicated to improving the industry and helping others. Nominate a deserving peer today and recognize their hard work, dedication, and attention to detail. This award honors those who make a significant impact on the auto care industry, highlighting their contributions and inspiring others to excel in their roles and customer service. As a sponsor, gain visibility among top-notch industry professionals. Benefits include advertising, logo placement, and the opportunity to support a respected recognition program. The winner will be featured in Ratchet+Wrench, including a magazine cover profile. Click here to view an example. Click here to learn more.
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| November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities.
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| December | Shop Goods |
Two Ratchet+Wrench issues feature this special section each year. The June 2027 section features “Software Technologies and Digital Solutions,” while the December section is dedicated to “Shop Coaching, Consulting, and Training.” Each participating advertiser receives a full-page advertisement that runs adjacent to a full-page product write-up. Click here to view an example. |
Providing automotive professionals exclusive content, technical training resources, the latest tool and equipment information, and technology trends in the automotive aftermarket
Special Opportunities
| April | Best Young Tech |
Now in its fifth year, the Best Young Tech competition seeks to honor one exceptional tech who’s moving the service repair industry forward through career development, innovation in their role, technical or educational achievement, community service, and importance to the shop. As a contest sponsor, you’ll help fuel the future of successful shops by favorably branding your products to this highly targeted and highly sought-after audience. Click here to learn about sponsorship opportunities. |
| September | Great Prize Giveaway |
Engage with PTEN, Motor Age, and Vehicleservicepros.com audiences through exciting contests and prize giveaways featured in August and September issues of Motor Age and PTEN magazines. Click here to learn about sponsorship opportunities. |
| November | AAPEX/SEMA Video Opportunities |
Maximize your exposure at the show with your unique video opportunities. Click here to learn about sponsorship opportunities. |









