Research & Intelligence
Enabling Smart Business Decisions and Strategies
Endeavor Business Intelligence delivers critical research to identify customer challenges, understand brand perception, keep up with industry trends, and benchmark yourself against the competition.
Why Endeavor Business Intelligence
60+ Years of Research Experience
60+ years of B2B and B2C quantitative and qualitative research experience offers a unique perspective on gaining the most profound insights and delivering meaningful intelligence.
150 In-House Subject Matter Experts
In-house subject matter experts fuel analysis and ensure valid results by understanding the trends and challenges impacting the surveyed professionals.
Engaged and Rich B2B Audience Database
Endeavor Business Media has an engaged and rich B2B audience database of 12 million in key industry verticals.
Companies that conduct frequent research grow up tothan firms that don’t.
HingeMarketing.com
Research & Intelligence Services
Advertising, Logo & Tagline Testing
Refine messaging and ensure ads are building interest.
Brand Perception
Understand how your brand, product, and solution are perceived.
New Product Development
Leverage market research when developing a new product.
Customer Experience
Identify experiences and behaviors that build loyal customers.
State of the Market
Qualitative insight and a deep dive into perceptions, attitudes, and behaviors.
Industry Insights
Use market trends to develop thought leadership around a specific industry topic.
Conversational Analytics
Analyze and benchmark online conversational data.
Custom Research
Work with our experts to build a custom B2B market research program that meets your specific business goals.
In-Person Focus Group
Gather B2B insights from a lively group discussion led by a moderator.
Virtual Focus Group
Leverage research to create an immersive storytelling experience.
Virtual In-Depth Interview
Gain detailed insights from decision makers.
Did you find a research solution you’re interested in?
Interested in taking a deeper dive into our research and intelligence services?
Fill us in on the basics and someone will be in touch soon.
Our Recommendations
STATE OF THE MARKET
Harness the power of 1st party data and expert analysis
Our experts will guide your team through the entire research process, from survey development to an in-depth report. Through this collaboration, our subject matter expert will highlight key findings from the survey and offer insightful analysis, placing your company at the forefront of hot-button topics.
Customer Benefits
- Provides valuable insights to your executives, marketing, product, and sales teams
- Strengthens your thought-leadership position with customers and prospects
- Generates qualified leads with a high-value asset
- Creates the opportunity for additional content marketing when paired with a webinar, StoryDesign, infographic, or other related assets
ADVERTISING, LOGO & TAGLINE TESTING
Make a strong impression that resonates with your target audience
Crafting an ad that gets attention and delivers your message in a memorable way is a delicate combination of art and science. Our experienced research consultants use qualitative and quantitative methods to focus on the ad’s message clarity and ability to gain attention, create interest, and assess a logo’s or tagline’s memorability and effectiveness.
Customer Benefits
- Utilizes focus groups, survey methodologies, or a combination of both to understand the market’s reaction and measure the ad’s effectiveness
- Allows for the incorporation of visuals such as images, videos, logos, screenshots, and other graphic design elements into the survey
- Helps refine messaging or test the effectiveness of logo design or tagline
- Assures that ads are building interest among target audiences
CUSTOMER EXPERIENCE RESEARCH
Gain deep insight into the customer experience and build loyalty with your audience
You need to understand the customer experience to ensure your company delivers the quality of experience that builds loyalty among your users. Our Customer Experience Research is made to measure and identify experiences and behaviors that create loyal customers, enabling your company to address concerns and build on strengths.
Customer Benefits
- Utilizes online surveys to create maximum anonymity for respondents, encouraging honest, insightful feedback
- Builds a strong understanding of customers’ perceptions of your company
- Enables customization for each client or industry to assure specific insights along with standard experience questions that are universal across industries
NEW PRODUCT DEVELOPMENT RESEARCH
Successfully launch a product with a two-phased research process
Build an insurance policy against market failure by getting feedback regarding your product concept, its benefits, features, barriers, price point, and even the overall competitiveness of the market through New Product Development Research. Our research consultants use a combination of qualitative insights and quantitative measurements to help your new product succeed or save the investment on a product that will likely fail.
Customer Benefits
- Provides detailed insights into the wants, unmet needs, product benefits, and the competitive environment through consultant-led, in-depth interviews (IDIs)
- Utilizes an online survey of the target market after exploratory qualitative research, resulting in confident measurement and statistical reliability
- Builds a deeper understanding of the market’s perception of your product in the concept or updating/revision stages
Want more information on our research and intelligence services?
Fill us in on the basics and someone will be in touch soon.
Our Brands
Test
Forging Powerful Connections Between Buyers and Sellers in the Transportation Industry
Aftermarket suppliers, parts manufacturers and distributors, and merchandise managers
Test
Technical Expertise and Emerging Trends for the Collision Repair Industry
Owners, operators, managers, estimators, and technicians
Test
Strategies for Running Successful Collision Repair Businesses
Collision Shop Owners and Operators
Test
News, Research, and Market Trend Analysis for Tire Centers
Tire Center Owners, Managers, Sales, and Technicians
Test
Providing real-world technical information and service/repair solutions
Owners, Executives, Managers, Foremen, Mechanics, and Technicians
Test
Expertise and Know-How for Quick Lube and Fast Maintenance Businesses
Owners, Presidents, Managers, and Service Writers
Test
Tool Distributor's Go-To Source in the Automotive Aftermarket
Mobile Dealers, Parts Store, Warehouse, and Distributors
Test
Increasing Shop Productivity with the Latest on Tools and Equipment
General Repair, Specialty Repair, Body Shops, and Dealerships
Test
Insights and Business Strategies for Auto Care Centers
Owners and Managers at General and Specialty Repair Shops