Time in the Industry: At least two years in the industry

Career Development: Promotions, additional responsibilities taken on in a short time period.

Innovation: Suggested/created time and/or money-saving processes the shop implemented.

Technical or Educational Achievement: Technician must be ASE-certified. Plus additional degrees, designations (AAP, etc.), certifications earned, etc.

Personal Attributes: Soft “people” skills, mentoring opportunities they’ve taken on, personal integrity, leadership skills, community service involvement, etc.

In 2024 sponsors received over 1.5 million impressions by being affiliated with the Best Young Tech contest. This will grow in 2025 as new monthly initiatives are being developed in addition to the program’s core promotional efforts.

Sponsors get the opportunity to favorably brand themselves to this younger generation via advertising, logo placement, product rewards to the winners, and more.

The contest is promoted to audiences of Motor Age. This consists of 200,000+ independent service repair shops in the US. 

Awards Sponsorship – $12,000 Net

Print/Digital Exposure

• Logo exposure on April print ad announcing contest open
• Sponsor receives a full page ad in the October Motor Age issue

Logo Exposure

• Prominent exposure on all promotional collateral driving entries and on contest registration page
• Logo featured in all promotional emails driving people to view winner
• Logo featured at AAPEX/SEMA award presentation

 Editorial Deliverables

• Featured section in October issues of Motor Age created by editorial staff spotlighting the Best Young Tech contest winner.
• BYT Winner interviewed by Motor Age editor. Video shared on Vehicleservicepros.com and Motor Age’s YouTube Channel. Sponsor mention in video
• Inclusion in editorial roundtable video with one representative from each sponsoring company of the Best Young Tech Award (Roundtable video to be focused on attaining young techs, career trajectories, training, products, and more)
• Company recognition during editorial roundtable video